girl with burgundy merino wool yuool shoes

We started out of tradition.
Now we continue out of passion.

Our Story

A chance encounter, a passion for high-quality products and a desire to innovate.

Ours is a curious story. YUOOL 's adventure was born out of a stroke of luck that brought two entrepreneurs together: Pedro, an entrepreneur and investor with connections in the Brazilian footwear world, and Stefano, a textile entrepreneur from Biella.

Pedro was looking for a high-performance wool fabric to apply in a niche of the footwear market that had yet to be explored. During his trip to Biella territory, Pedro happened to knock on Stefano's door, who immediately knew how to seize the opportunity.

This is how the tradition of the Biella textile supply chain was integrated with the experience and expertise of the Brazilian footwear supply chain, initiating a new collaboration that led to the birth of YUOOL, an international company from its origins.

woman and man wearing shoes yuool
Group of smiling friends wearing yuool merino wool shoes

Our way of being.

Comfort for us is a way of life: it determines who we are, how we work, how we relate to others.

In YUOOL comfort does not mean "taking it easy" but "being comfortable." Being comfortable with yourself, with others, and at different times of the day. Our shoes are not only extremely comfortable, they have the ambition to make you feel good.

That is why, for us, COMFORT basically encapsulates all the other values of YUOOL:

resourcefulness, genderless, minimal.